I often ask myself about Celebrity ENDORSEMENTS. I mean, just because a celebrity likes something should we all like it? Celebrities are just regular folk who happen to be in the public eye. But that is all that makes them different - that and lots of money so they can buy anything they want. BUT that alone does not give them good taste. So that brings me to the subject of ELLEN.
Do you watch Ellen DeGeneres' show at all? I do when I have the chance (that means when Mommy is home during the day and turns on the television). I love her so much because she is insanely funny and ridiculously clever. On top of that - she is generous and caring. She cares so much she is always giving people things like nurseries for new babies, new cars, and so on.
I think this is what initially attracted me to HALO pet food products - It is partly owned by Ellen herself. Mommy and I MIGHT have checked the food out anyhow because we are always on the lookout for tasty, healthy food. But it would have taken us longer to do so because until Ellen endorsed the product, it was rather hard to find. Since this is THANKSGIVING WEEK and we are all thinking about thanking and giving, I want to point out that this past FALL they began a program to grant money to some lucky non-profit rescue groups: Petco Foundation Holiday Wishes Granted Program. I have linked to this so you can check it out. I hesitate to call it a contest, but in essence it was since only a handful of organizations would be granted their wishes.
Now Ellen says, if press releases are to be believed, that she believes pets should be fed as well as we feed ourselves. Pet owners have a sworn duty to make sure their pets have the best possible care and feeding. She happened to have a highly allergic dog (was it a PUG????) who did not do well with other foods she tried. She happened upon HALO and not only did her dog like it, but he did not exhibit any signs of allergies on the diet. She was sold in a flash and that is where the relationship began.
Recently, Mommy bought me some Spot's Stew WHOLESOME LAMB kibble. She got it because it was marked really really low due to it not being a favorite flavor and all. She would have gladly paid full price but would have gone with a smaller bag since we had not tried it yet. I pretty much like anything so that made the decision to buy the discounted big bag easier.
This is what is in Spot's Stew Wholesome Lamb:
Lamb, Whole Peas, Eggs, Oats, Pearled Barley, Chicken Liver, Pea Protein, Vegetable Broth, Flax Seed, Chicken Fat (preserved with mixed tocopherols and citric acid), Salmon Oil (preserved with mixed tocopherols), Sweet Potatoes, Apples, Blueberries, Green Beans, Carrots, Cranberries, Zucchini, Alfalfa, Calcium Sulfate, Monocalcium Phosphate, Potassium Chloride, Inulin, Taurine, Salt, Vitamins (Folic Acid, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Vitamin B12 Supplement, Choline Bitartrate, Niacin, d-Calcium Pantothenate, Ascorbic Acid, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Biotin), Minerals (Zinc Proteinate, Iron Proteinate, Cobalt Proteinate, Copper Proteinate, Manganese Proteinate, Magnesium Proteinate , Calcium Iodate, Sodium Selenite), Dried Lactobacillus acidophilus Fermentation Product, Dried Bifidobacterium longum Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Lactobacillus plantarum Fermentation Product.
I actually did not read the label past the first SIX ingredients because I was already sold on it. I want to point out that the blueberries, green beans, carrots, etc listed on the label appear in the food as dehydrated bits. Oh and they are so yummy.
The real test was the taste. Mommy's gauge, as some of you may remember, is WILL we (Me, Molly and Sunshine) do TRICKS for the food. If we will, then she can be sure it is yummy. If we eat it but won't do tricks for it, she knows it is MEH! So she asked us to do some tricks for HALO. We practically walked over hot coals for the stuff - SUNSHINE the cat included. It is that good. Mommy says she has noticed I do not get so fat eating it with a regular portion even though it is not a low-fat diet food. That's good. And Molly - miss super picky eater - will down a bowl without additives (gravy, pumpkin, etc) unlike any other food she has tried.
But TASTY FOOD is not NOT WHAT I CAME TO TALK ABOUT THOUGH. I don't just back a product because it tastes good - mostly because they ALL taste good to me cuz I am a PUG. No, I tend to look at the quality of the company producing said product. Are they environmentally friendly? Do they support rescue groups? Do they care more for the product than for the profit? My research shows HALO Pet Products answers yes to all three questions. The deadline to enter has passed and I cannot wait to see who the lucky rescue organizations are. My point is, this is the kind of work I want my pet food company to do. Give back to the community that pays your bills.
And if there was an ANGEL in Hollywood, it would be ELLEN. She gives and gives and gives of herself. It is fitting that the pet food she endorses is called HALO.
No one asked me to write this post about HALO PET FOOD COMPANY. In fact, I get nothing in return for this endorsement. I am mainly saying THANK YOU to the companies out there who are making pets lead happier and healthier lives.